In the etsy forums I’ve recommeded the software Inkscape to several people who were looking to make banners, business cards, flyers etc. There are not many tutorials available for Inkscape, so I thought I would share one – how to make a simple banner like the one below (note the similarity to mine!)

A quick note before we start: I’m going to assume that we have a background image that we want to use, and it’s already been cropped to 760×100 pixels. The reason for this is that, while Inkscape is great for laying out images, it’s not that great for editing images (hopefully the difference will become clear). So, crop your image to 760×100 using GIMP/Photoshop/Picassa before starting this tutorial. If you’re not sure how, just leave a comment saying which software you’re using and I’ll add instructions to future versions of this tutorial. Here’s the background image I’ll be using – pebbles on a beach from a recent walk.

1. Create a new document with the right dimensions
Right-click here and choose “save link” to save the Etsy banner template file, then open it in Inkscape. Alternatively, create a new document (File -> New -> Default) then edit the properties (File->Document Properties) and under Custom Size set the width to 760 and the height to 100, then set the Units to px from the drop-down box.

Because the banner we’re making is quite small, it’s best to view the document at 100% (View->Zoom->Zoom 1:1).
2. Add the background
Go to File>Import and find your background image, then click Open. You should see your image has been added to the current document, but it’s probably not the right size or in the right place. Bring up the Transform window by clicking on Object->Transform. The Transform window should show up on the right of your screen. First we’re going to make the background the right size. Click on the Scale tab, then type 760 in Width and 100 in Height. Make sure your background image is selected (it should have a dotted box round it) then click Apply. Your background image should now be the same size as the black rectange which represents the whole document.

Now to centre the background image so that it takes up the whole of the document. Make sure it’s selected, then bring up the Align and Distribute window by clicking Object->Align and Distribute. We want the background image to be centred both horizontally and vertically in the page, so make sure Page is selected in the Relative To drop-down box, then click these two symbols.

The background image should jump to its proper place and cover the whole document.
3. Add the center stripe
To add the stripe down the center of the banner we need to draw a rectangle. Don’t worry about the shap or position – we’ll set those later. Select the rectangle tool and drag to create a new rectangle.

It will probably be bright blue with a thick black border. We’ll change that later on; for now, we’ll leave it as it makes it easier to see what we’re doing. We want the rectangle to be 760 pixels wide (the whole width of the banner) and 50 pixels high (half the height of the banner). Select the rectangle and go back to the Transform window, and enter the width and height in the Scale tab like you did before. You’ll have to make sure that Scale Proportionally is NOT ticked. Then use the Align and Distribute window just like to did before, to center the rectangle horizontally and vertically.

You should have a big blue rectangle covering half of your background image. Now to give it that nice transparent effect. Select the big blue rectangle and click on Object->Fill and Stroke to bring up the (you guessed it) Fill and Stroke window. In the Fill tab, move the R, G and B sliders all the way to the right, to give you a white fill. Then move the A slider to about 200 to give you the transparency (experiment with this one to find a look you like).

Move to the Stroke Paint tab and click on the X to choose no Stroke. The black border round the rectangle should disappear, giving you something like this:

4. Add the text
Select the Text tool then click and drag to create a text box.

As with the rectangle, don’t worry about the size or position at this stage. As soon as you have drawn the box, you should see a flashing cursor in the upper left corner. Type your text here, then select the text and choose a font and size from the drop down box near the upper left of the screen.

Press F1 to switch to the cursor tool, and you should be able to click and drag your piece of text around. Instead of trying to position it manually, though, it’s better to use our old friend the Align and Distribute window, exactly as we did for the background image and the rectangle.

5. Export the file as a PNG
You’re done! Save your document (you have been saving after each step, right?) then go to File->Export Bitmap and choose a filename ending in .png. Upload your new banner to Etsy and see how it looks. For my example, I noticed that because of the font I used, the ‘g’ and ‘f’ letters were outside the transparent rectangle, so I increased the height to 60 pixels to accommodate them.

If you have any suggestions or ideas for improving this tutorial, please leave them as a comment.